Color
Brand
Dashlyft Brand.
Principles, assets and references. Use them whenever you mention or feature Dashlyft.
01 — Logos
The face of our brand.
Two marks — the lockup and the symbol — each in three treatments. Use color by default; reach for mono only when color can't reproduce.
Lockup
Mono black
Mono white
Symbol
Color
Mono black
Mono white
02 — Core colors
Gradients that shape the brand.
Two gradients carry the energy of the mark. Click any swatch to copy the value.
Solid palette
Working tokens for surfaces, text, and signal states. Click to copy.
03 — Typography
One typeface, full range.
Outfit carries the whole system as a variable font. Lean on 700 for display and 400 for body; reach for the weights in between when hierarchy needs it.
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Grow your profit, not your guesswork
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Built for founders who move fast
04 — Logo guidance
Reference before you ship.
Clear space and a short list of don'ts. Keep the mark recognizable, keep it ours.
Things to avoid
- Don't recolor the gradient marks.
- Don't outline, stretch, or rotate the logo.
- Don't drop shadows or apply filters.
- Don't place the color mark on busy or low-contrast backgrounds.
- Don't use the wordmark without the symbol in the lockup.
